Kripton Security
Motorcycle GPS campaign, from billboard to feed
Large-format billboards and social pieces for a satellite tracking company.
The same message had to work on a 6x6 metre billboard seen at 80 km/h and in a post seen 15 centimetres from your face. We designed the campaign from the hardest constraint — the billboard — and derived the adaptations from there, instead of scaling a post up until it fell apart.
