Academia de Natación Waterproof
A swimming academy, in and out of the water
Website with online enrolment plus social media for the academy's three branches in the capital.
Visit the site
A swimming academy sells trust: parents are leaving their children in the water with someone else. The visual line was built around that, using real photography from the classes instead of stock, plus monthly pieces for promotions, schedules and special dates across the three branches.
